Impact investors aim to create impact alongside financial return based on evidence about how different strategies, sectors, and business models deliver the most powerful outcomes.

Investing for Impact? Quit Guessing.

Explore our evidence-based investment themes:

Explore the investment themes above. Each theme includes different strategies based on common ways that investors contribute to social or environmental impacts. The strategies are designed to be combinable – select one or draw from multiple.


The Navigating Impact project was created by the Global Impact Investing Network (GIIN) to help investors select impact strategies and adopt metrics that indicate performance toward their goals. Created in consultation with industry experts, impact investors, and standards setters, the Navigating Impact project provides an on-ramp to setting and streamlining impact strategies, and helps to answer questions like:

  1. What are common approaches to impact in these themes (and how do they lead to impact)? Each strategy’s overview highlights what the strategy is, who it reaches, what its contribution is, and how much change is possible.

  2. What evidence shows that different strategies can deliver these outcomes? Each strategy’s evidence map shows rigorous field & academic evidence backing its outcomes and impacts.

  3. What core metrics can show performance toward these goals? Each strategy includes a set of core metrics to understand your investment’s progress toward reaching impact goals, as well as additional metrics for more targeted impact measurement.

  4. What resources relate to this approach? Each strategy identifies existing measurement methodologies, frameworks, and systems that can help measure and manage toward the strategy.


  • Suggest a new investment theme
  • Give feedback on this website
  • Contribute evidence
  • Join a thematic investment peer working group

To get involved in any of these ways, go to our Collaborate” page. For other inquiries, contact us at